Word of the deal caused a buzz in the advertising market, since it is unusual for a big-name NBA player to hawk a brand that has had a value reputation. Kia is trying to catch up to traditional luxury automakers like BMW, Lexus and Mercedes-Benz.
The 2015 Kia K900 V8 is on sale now in “select markets with limited availability,” according to Kia Motors America.
The K900 V8 starts at $60,400, including a $900 destination charge. An optional $6,000 VIP package adds a long list of amenities, including power reclining rear seats.
“Like Kia, LeBron James does not want to be confined by conventions or traditional definitions, and as our K900 luxury ambassador, his star power will cause people to question everything they think they know about our brand,” said Tim Chaney, vice president of marketing communications at Kia Motors America, in a statement on Wednesday.
The first TV spot in the new Fit for a King campaign will debut later in October, the automaker said.
The Kia K900 flagship sedan targets the Mercedes-Benz S550 and Lexus LS 460.
SimplyRides says: LeBron James is in good company. Both Laurence Fishburne and Blake Griffin have all stumped for Kia recently, making us wonder if Kia is specifically interested in multicultural buyers for the K900. Hmm.